A New Era In Real Estate Is Here
With all the changes taking place in the real estate industry from the policy changes, the rise of AI and the massive lead generation companies trying to dominate the space as much as possible.
There’s one thing YOU can do to stand out and create opportunity for yourself even during times of change…
It’s making delivering a PREMIUM Client Experience your #1 priority.
This is what'll set you apart and will help you thrive in this new era.
Premium Agents isn't just a community, it's a movement helping real estate professionals adapt and evolve into tomorrow's industry leaders.
Our Mission Is Simple
Create a space to help agents move beyond transactional tactics and build client experiences, the kind that create impact, loyalty, and lasting success.
The Premium Era is Here! Let's build it together.
Join by Premium Agents for Free by simply downloading the Premium Agents App and sign up.
When you join, you’ll instantly unlock access to:
- Coming January 2026 — 5-Star Client Experience Training Experience
- Coming January 2026 — How Premium Client Experiences Will Set You Apart in Today’s Market Training Experience
- Podcast Coming Soon! Get exclusive access to PremiumAgentsCast episodes
- Tools, resources, and inspiration to help you to always deliver Premium 5-Star Client Experiences
Plus, you'll get priority access to:
- The Premium Experience Design Lab — Monthly Support, Premium Training Experiences, and Community Collaborations
- The Premium Buyer Experience — a done-for/with-you service to build your first Premium Client Experience starting with the Premium Buyer Experience.
Your Premium Journey Starts Here
Hey there!
I'M NATALIE
KLUN ➝
I'm the Founder of PREMIUM AGENTS, a Real Estate Broker turned Community Brand Builder and I have over 25 years of experience in Real Estate.
My Mission is to help Agents build a community-focused business asset, set up streamlined processes and use modern business tools to deliver a premium client experience, while minimizing the risk and overwhelm that often come with building a real estate business, especially in times of change.
I have tremendous empathy for what Agents are facing today, especially with the changes in policy, the questioning around compensation and the necessity of working with an agent, particularly a buyer’s agent, the shift in the market and the growing uncertainty.
I know how hard Agents work and I know the tremendous value Agents provide to both buyers and sellers.
Even though Real Estate is changing, that's not something to fear.
It’s an opportunity to lead. Shift the narrative. Build a business that’s going to elevate the Real Estate Industry.
I’m a Real Estate Professional who’s walked in your shoes and now I’m 100% dedicated to helping Agents deliver Premium Services.
Let’s make this New Era in Real Estate Your Most Empowered One Yet!
WHY CLIENT EXPERIENCE MATTERS MORE THAN EVER
Clients Need More Than Information Or Market Access.
There's abundance of information, access to everything there's to know about a real estate transaction at the click of a button, endless access to listings and market information, contradictory advice, algorithm-driven suggestions, and a faster pace market.
Leading with just information or market access is now limiting agent's ability to connect with today's buyers and sellers.
A Premium Client Experience cuts through the noise by giving clients:
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Simplicity in a complex process
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Familiarity before the first conversation
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Confidence rooted in transparency
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A trusted advisor who leads with intention
Client Experience is now the #1 differentiator.
But don't just take our word for it...
Forbes.com
Here's some of our favorites stats from the article ⬇️ ⬇️ ⬇️
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Businesses with superior customer experience bring in 5.7 times more revenue than competitors that lag in customer experience
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73% of consumers say a good experience is key in influencing their brand loyalties
We're currently supporting agents to start to develop their Premium Client Experience in the Premium Experience Design Lab. Info Below
FOR AGENTS READY TO LEAD THE INDUSTRY FORWARD
The Premium Experience Design Lab
A monthly membership for agents who want to plug into continuous evolution, creativity, and support as they build a business rooted in Premium Client Experiences.
Inside the Premium Agent App, members gain access to:
- Monthly Premium Experience Training Experiences
- The Creative Agent Series
- A Community of other Premium Agents
- Support, Tools, and ongoing inspiration
This is where the next era of real estate is being built.
Get Access The Premium Experience Design Lab
THE ROLE OF VIDEO IN A PREMIUM CLIENT EXPERIENCE
Connection First. Basics Covered. Consultation Preserved.
Connecting in a digital landscape requires adapting and using modern business tools and assets.
The foundation to a Premium Client Experiences is using modern tools like video to build connection, deliver pertinent information without sacrificing connection.
It's the most effective way to build trust in today’s digital-first landscape.
It sets the stage for potential clients to meet you, understand your process, and feel supported — all before you ever step into a room together.
Video helps you:
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Build rapport, begin to establish your expertise, and become familiar
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Reduce uncertainty and minimize objections
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Cover the basics and preserves consultations for connecting more in depth with client and their goals
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Deepen trust and shorten decision timelines
But again, don't just take our word for it ⬇️ ⬇️ ⬇️
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Video can be a great way to educate current clients and prospects, establishing you as an expert in your field.
-Understanding the power of video for marketing.
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Video is single-handedly transforming the way businesses reach and engage with their customers. So if you want to stay connected and relevant, then you better make video a key part of your marketing strategy.
-Do you use video for marketing?
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96% of people rely on video to learn more about a product or service.
-30 Vital Video Marketing Statistics You Need to Know in 2025.
We're currently we're supporting our clients to Create a Premium Buyer Experience using video. Info below
INTRODUCING THE PREMIUM BUYER EXPERIENCE
A Complete, Done-With-You System to Elevate Your Business
The Premium Buyer Experience Service gives you a fully designed, easy to personalize Premium Buyer Experience assets to support you in leading with client experience and to build rapport with today's buyers.
Your Custom Experience Includes:
- Premium Buyer Experience Framework an overview of the framework that brings a client experienced focused structure to the forefront of your buyer journey.
- Premium Buyer Experience Design & Strategy Session a guided session to personalize the framework to your style and business.
- A signature Buyer Presentation Video (script + slide deck + delivery strategy)
- Downloadable Buyer's Guide a professionally designed guide to help buyers understand the entire journey from contract to close, yours to brand and deliver.
- A Consultation Guide for today's buyers that's client experienced focused
- A pre-consultation welcome process that reduces no-shows and sets expectations
- A buyer journey roadmap clients informs clients of what to expect and preserves your consultation for preparing them to enter the market
- A social content plan to help you find, connect, and initiate conversations with today's buyers
- Admin-ready system setup for seamless implementation
This is the beginning stages of your Premium Buyer Experience.
Find Out If You're Ready For a Premium Buyer Experience
WHAT A PREMIUM BUYER EXPERIENCE FEELS LIKE
Intention You Can Feel. Leadership You Can Trust.
A Premium Client Experience elevates everything:
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A guided journey instead of a transaction
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Personalized touch-points that reduce overwhelm
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A consultation that feels like leadership, not a pitch
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Communication that anticipates needs before they arise
This is the new standard and the future of real estate.
Unlock Free Access To Our Agent Tool Kit
Set the stage for a premium home buyer experience w/ a comprehensive Buyer’s Guide,“Finding Your Next Home: Navigating the Journey with Confidence”
This professionally written guide walks your buyers through every critical step, from preparing to enter the market to closing. Helping buyers understand that working a qualified Buyer’s Agent is essential in today’s market.
Quick-Start Video Tutorial is included demonstrating how to quickly customize and brand the guide for your business in just minutes.
When you join we'll send you instant access to this guide so you can start to build your Premium Client Experience right away!
Download the Premium Agents App, Sign Up & Unlock Access
ELEVATE YOUR BUSINESS
This Isn’t About Doing More. It’s About Leading Better.
The agents who stand out in the new era will be the ones who deliver a Client Experience that everyone will remember and will tell everyone they know.
Your journey starts here.
Download the Premium Agents App, Sign Up & Get StartedFind us on Social
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